Arrogance And Accords The - Inside Story Of The Honda Scandal

And it worked—but not the way they expected. Young buyers who couldn’t afford a 3 Series bought loaded Accords. Then they modified those, too. The “luxury tuner” was born: air suspension, custom upholstery, and 19-inch wheels on a car that cost $30,000 new.

The Honda lifestyle isn’t about what you own. It’s about what you survive. It’s about the friend who still drives their 1998 Accord because “it won’t die.” It’s about the first car that taught you how to change oil, or swap a stereo, or just get to your job on time. Arrogance And Accords The Inside Story Of The Honda Scandal

Suddenly, the humble Accord became the center of a lifestyle movement. Not the lifestyle of country club parking lots. The lifestyle of . And it worked—but not the way they expected