Ben Settle -: Email Players 1 - 15

Settle says the opposite: Go where the biggest, meanest competitors are. Steal their audience.

Most marketers tell you to go where it’s easy — small niches, low competition.

It’s for anyone ready to admit that maybe — just maybe — the reason their emails don’t work isn’t the algorithm.

Your list is not a bank you withdraw from. It’s a garden you water daily — even when you don’t feel like it. 6. The “Scarcity Without Sleaze” Framework (Issue #14) By issue #14, Settle tackles the problem of scarcity. Ben Settle - Email Players 1 - 15

Instead, he focuses on one thing : writing emails that people want to forward.

He doesn’t teach you how to get more subscribers. He teaches you how to get better subscribers.

If your first sentence doesn’t make them angry or intrigued , delete it. 4. The “Fish Where the Sharks Are” Strategy (Issue #9) One of my favorite concepts from early Email Players . Settle says the opposite: Go where the biggest,

Not every other day. Not weekly. Not “when you have something to say.”

Most marketers are terrified of this. Settle calls that fear “the sound of money being left on the table.”

Don’t avoid competitive markets. Avoid boring marketers. 5. The “Daily Email” Imperative (Issues #10–12) Issues 10 through 12 hammer one point relentlessly: You must email every single day. It’s for anyone ready to admit that maybe

Stop obsessing over conversion rates. Start obsessing over “screenshot and send to a colleague” rates. 3. The “Inbox Interruptus” Pattern (Issue #5) Issues #5–7 cover what Settle calls the “Inbox Interruptus” pattern — his framework for writing emails that get opened even when people are busy.

Why? Because clarity repels as much as it attracts. When you offend the wrong people, you magnetize the right ones.