Blue Ocean Strategy Site

The choice for leaders is simple. You can continue to sharpen your sword, lower your price, and bleed into the red ocean of competitive parity. Or, you can ask a different set of questions: What if we stopped playing the game? What if we changed the game itself? What if we made the competition irrelevant?

That is the power of the blue ocean. It is not about fighting for the future. It is about creating it. About the Author: This article synthesizes the core principles of "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne. For deeper application, readers are directed to their original works and the Blue Ocean Strategy simulation tools. Blue ocean strategy

In the red ocean of the circus industry, competitors like Ringling Bros. focused on the same variables: animal acts, star performers, multiple rings, and cheap thrills for children. The industry faced declining audiences due to animal rights concerns and a lack of adult appeal. The choice for leaders is simple