Cousins Ringtone — Colonial

When Nokia and Sony Ericsson allowed users to compose or download polyphonic ringtones, "Sa Re Ga Ma" went viral. Why? Because it worked.

Colonial Cousins burst onto the scene in 1996 with their self-titled album. It was a radical experiment: carnatic classical vocals (Hariharan) fused with rock, pop, and jazz-funk (Leslie Lewis). It was world music before "world music" was a Spotify playlist. Their hit "Krishna (Goan Glutton)" was a euphoric, bhangra-tinged prayer that somehow worked in both a Mumbai temple and a London club. colonial cousins ringtone

But the ringtone didn't come from that song. It came from the album's opening track, "Sa Re Ga Ma"—a playful, a cappella breakdown of Indian solfège set to a funky bassline. It was catchy, vocal, and utterly unique. When Nokia and Sony Ericsson allowed users to