Welcome to the new age of entertainment. It is not a screen; it is a firehose. The line between "watching" and "doing" has not just blurred—it has evaporated. Today, entertainment isn't something you consume. It is something you within milliseconds.
Vertical videos (YouTube Shorts, Reels, TikTok) are no longer just "clips"—they are the main event. We are seeing the "Netflix-ification" of short-form, where creators produce high-budget, serialized mini-dramas designed specifically for the thumb scroll. Cum4K.23.12.05.Cecelia.Taylor.Drenched.Rub.Down...
You can either try to keep up—or you can put down the phone, go outside, and realize that the sunset doesn't have a "skip intro" button. Welcome to the new age of entertainment
So, what is actually trending right now? And more importantly, why does it feel like the internet is moving faster than ever? For decades, the monoculture ruled. On Monday morning, you talked about the Game of Thrones finale. On Thursday, you discussed The Office rerun. Today, that village square has fractured into a thousand niche micro-clubs. Today, entertainment isn't something you consume
But if you do miss it, don't worry. That sunset will be on TikTok in about ten minutes. Stay tuned, stay scrolling, and for goodness' sake, don't blink. You might miss the meme.
In the time it takes you to read this sentence, the average user will have already swiped past three TikToks, skipped an intro on Netflix, and checked who is currently winning on Twitch.