Welcome to your . Let’s dive in. 🚨 Viral Drop of the Week: The "Underconsumption Core" Girl What happened: A 22-second clip of a woman using the same water bottle for 4 years, mending a ripped sweater, and finishing a lip balm down to the plastic has exploded (47M views and counting).
We’re exhausted by haul culture. TikTok is pivoting hard toward underconsumption core —romanticizing using what you have. It’s the anti-Shein, anti-Temu movement. -Indian- Desi Couple Leaked Scandal 22 Mins XXx...
Only Got a Couple Mins? Here’s Your Viral Dump & Social Media Speed Round Welcome to your
2.5 minutes Mood: Skipping the fluff, keeping the sauce. 👋 Hey, Couple Mins crew! Let’s be real. You don’t have 45 minutes for a webinar. You don’t need a 12-page report. You need the headlines, the hacks, and the "what's actually blowing up right now"—all in the time it takes to brew a single cup of coffee. We’re exhausted by haul culture
Stop showing hauls. Start showing repairs , refills , and last uses . Authenticity just got a new definition. 📰 Social Media News in 60 Seconds 1. Instagram finally admits Reels are too loud The update: IG is testing a “normalize volume on Reels” toggle. No more blowing your eardrums out when switching from a cooking tutorial to a screaming cat video. Rolling out to select users this week. 2. X (Twitter) brings back the chronological timeline—sort of After months of “For You” hell, X is adding a “Latest (No Algorithm)” tab on mobile. But it hides after 24 hours unless you pin it. Classic X move: helpful, but annoying. 3. LinkedIn is the new TikTok… unfortunately The algorithm is now prioritizing vertical video of CEOs talking about “resilience” while chopping wood. Engagement is up 300% for native video. If you’re not posting cringe, you’re not growing on LinkedIn. 🔥 One Strategy for Your Next Scroll Session The "Comment Trap" Want to go viral without followers? Find a trending audio (use the trending songs filter in Reels/TikTok). Post a controversial but harmless opinion: “Pineapple belongs on pizza AND I’ll die on this hill.”