Is Botswana Getting A Raw Deal From De Beers Diamonds - The World News [Recent ◎]

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Furthermore, De Beers’ famous marketing campaign—"A Diamond is Forever"—primarily benefits the retailer and the cutter. Botswana argues it is time for the miner to be paid like a partner, not a serf. De Beers counters that the relationship is already the fairest in the industry. They argue that without their marketing genius and global distribution network, Botswana’s diamonds would be worthless commodities. Botswana’s diamonds would be worthless commodities.