itms-services://?action=download-manifest&url=https://your-server.com/app.plist The action parameter tells the iOS device exactly what to do. In standard iTunes links, you might see action=open or action=play . For app distribution, the critical action is download-manifest .
&url=
Understanding this mechanism is essential for anyone managing iOS devices outside the confines of the public App Store. Just remember: are the three pillars that make this magic work. Itms-services Action Download-manifest Amp-url Https