Kotler Marketing 6.0 -

Elena closed her laptop. She didn’t need a dashboard. She needed a walk.

“They see our ads,” said the CMO, frustrated. “The machines tell us they like them. So why aren’t they buying?” kotler marketing 6.0

She realized Philip Kotler had done it again. Just as the world mastered (using AR, VR, IoT, and AI for seamless "phygital" experiences), Kotler had released the next evolution: Marketing 6.0 . Elena closed her laptop