Highly effective when ethical guidelines are strictly followed. Organizations without trauma-informed training should partner with survivor advocacy groups before launching such campaigns.
| Campaign | Issue | Survivor Story Use | Result | |----------|-------|--------------------|--------| | "Know Your Lemons" (Worldwide Breast Cancer) | Breast cancer detection | Survivors demonstrate self-exams | Increased early detection rates in pilot regions by 18% | | "It's On Us" (US) | Campus sexual assault | Video testimonials from student survivors | 45% of viewers reported intervening in a high-risk situation | | "Nothing to Lose" (Australia) | Skin cancer prevention | Young melanoma survivors share photos/timelines | 27% increase in skin checks among 18–30 demographic |
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Highly effective when ethical guidelines are strictly followed. Organizations without trauma-informed training should partner with survivor advocacy groups before launching such campaigns.
| Campaign | Issue | Survivor Story Use | Result | |----------|-------|--------------------|--------| | "Know Your Lemons" (Worldwide Breast Cancer) | Breast cancer detection | Survivors demonstrate self-exams | Increased early detection rates in pilot regions by 18% | | "It's On Us" (US) | Campus sexual assault | Video testimonials from student survivors | 45% of viewers reported intervening in a high-risk situation | | "Nothing to Lose" (Australia) | Skin cancer prevention | Young melanoma survivors share photos/timelines | 27% increase in skin checks among 18–30 demographic |
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