Rolls Royce Baby -1975- Today

This is the story of a car that was never officially born, yet refuses to die. The early 1970s were catastrophic for luxury automakers. The 1973 oil crisis sent fuel prices soaring and triggered a seismic shift in consumer behavior. The gargantuan, 2.5-ton Rolls-Royce Silver Shadow—with its 6.75-liter V8 sipping fuel at single-digit miles per gallon—suddenly looked like a relic of a bygone empire.

This is where the legend gets technical. Rolls-Royce knew a V8 was impossible. Instead, they developed a 3.5-liter, all-aluminum V6 —the first and only V6 in company history. Designed with input from the defunct Vanden Plas division, it produced a modest 155 bhp. Mated to a General Motors-sourced THM-350 three-speed automatic, it was smooth but utterly un-Rolls-like in sound. Rolls Royce Baby -1975-

Rolls-Royce Motors (separated from the aircraft engine company after the 1971 bankruptcy) faced an existential threat. Chairman understood the calculus: if the company was to survive, it needed a smaller, more efficient car to compete with the rising Mercedes-Benz S-Class and Jaguar XJ. The directive was codenamed Project C-7 . This is the story of a car that