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Date: April 17, 2026 Prepared For: Strategic Planning Committee Sector Scope: Streaming (SVOD/AVOD), Social Video, Gaming, Music, and Experiential Media. 1. Executive Summary The global entertainment landscape has completed its transition from the "Streaming Wars" era into the "Fragmented Attention" economy. In 2026, no single medium or platform commands majority share of watch time. Instead, consumers navigate a complex matrix of User-Generated Content (UGC), professionalized short-form video, licensed library content, and live interactive experiences.