Betty La Fea | Yo Soy

Betty is hired as the head of the economics department at Ecomoda , a fashion company. The new president, Armando Mendoza , is handsome, charming, and superficial. Initially, he mocks Betty behind her back. However, he faces a financial crisis and realizes Betty’s genius is his only salvation. He keeps her close, feigning friendship and respect.

To save the company from bankruptcy (caused by Armando’s former partner, Daniel Valencia), Armando and his scheming executive Mario Calderón concoct a plan: Armando will pretend to fall in love with Betty to keep her loyal. Betty, naive and desperate for affection, falls deeply in love. They get “engaged” — but it’s all a lie. Yo Soy Betty La Fea

Betty discovers the “Secretaries’ Act” — a bet among the office secretaries (and Armando) about who could make Betty fall for them. Devastated by the humiliation, Betty transforms her appearance (glasses off, new hair, stylish clothes) and resigns, becoming a corporate powerhouse. She helps a rival company crush Ecomoda. Betty is hired as the head of the